Why are people trying to turn LinkedIn into Facebook? Why? Stop it!
Okay, let me back up a little bit. LinkedIn has grown into a phenomenal tool that I’ve used for many years to connect with customers, coworkers, and other professional acquaintances. With the growth of its news features and the relevant and quality articles about topics I’m interested in, LinkedIn really has become a necessary daily tool. Above all, I’ve always liked LinkedIn because everyone has an air of professionalism that you just can’t find on any other social network.
I know many people (myself included) who enjoy using LinkedIn as a platform to promote themselves and their achievements, which when done properly is completely appropriate. As newcomers who have in the past ignored LinkedIn, begin to see the growth of the user base and all the opportunity it now provides, they’re flocking to the site trying to make some waves in the ocean.
All of a sudden, the LinkedIn I love is being flooded with poorly worded math puzzles, quotes having nothing to do with business or motivation, “eye tests”, and badly cropped photos for profile pictures. I’m seeing check-ins at retail locations, updates about what kind of cars people are buying, and discussions about dating. Why?
Let’s talk about Facebook for a moment. Facebook has become the most useless social network on which I have a profile. The auto generated madness of game scores, horoscopes, quotes, videos etc. is just silly. The amount of interesting content I find on Facebook is scarce, which is sad considering that up until the last few weeks, it used to be the social network where most of my time was spent. That all changed when I finally took a step back from what I was doing and realized that most of the Facebook community was not something that I wanted to be a part of anymore. But Facebook used to be so cool, what happened? The same thing which is happening now to LinkedIn I fear. The temptation for many people to talk about all the minute details of their lives and flood your feed with worthless information and uninformed opinions is slowly taking over.
Don’t get me wrong, you can have some fun on LinkedIn. There are great times to be had making fun of corporate environments, writing comments about articles, and sometimes actually answering one of those poorly worded math puzzles, but keep an unobtrusive and professional demeanor please.
I think LinkedIn needs to start taking a close look at this trend and find a way to weed out the attention junkies.